Egg carton design precautions
Release time:
2020-11-17
Egg carton design is different from other packaging, in the case of protecting eggs, but also consider the portability of consumers, the use of occasions.
Egg carton design is different from other packaging, in the case of protecting eggs, but also consider the portability of consumers, the use of occasions.
1, the brand effect of egg carton
Egg cartons design of egg carton brand: When designing egg cartons, we must consider whether the brand identity of the product can be recognized by consumers. Each gift box is a movable advertising space, and the brand should be very eye-catching, telling consumers what brand and what egg. If you only pay attention to the communication of eggs, ignore the communication of brands, resulting in a waste of so much advertising space.
Farm egg carton with portable function
2, the cost of egg carton
Packaging carton design egg packaging carton cost. Before the design of egg packaging carton, it is necessary to consider the cost of eggs. The value of eggs is not high, the packaging cost can not be too high, when the value of the packaging is higher than the value of the product, it is very serious
Excessive packaging, the calculation of cost must be taken into account in the design, and the price of the outer packaging can not be calculated alone, and the inner to be calculated.
3, egg packaging carton market elements
Packaging carton design egg packaging carton market elements. Eggs belong to local specialties, so the design of egg packaging cartons should be combined with the current popular market elements. However, it should also be noted that excessive luxury egg packaging carton design will make the gift carton flashy, because excessive decoration of the carton, without product quality support as a guarantee, often make guests feel cheated.
For eggs, if they are artificial eggs, they want to have good sales. It is not suitable for customized high-end gift packaging cartons. First: Artificial eggs can not be compared with native eggs in quality, suitable for taking the low-end route. Second: with the popular price as the base line, the packaging carton does not need to invest too much.
High-quality eggs need to pay attention to brand publicity, because of its high nutrition and high quality doomed to its market starting point can not be too low, once the price route, and then want to go to the high-end market price is very difficult. Because it involves the purchasing habits of consumers, they cannot adapt to the sudden price increase. Therefore, such egg products must make great efforts in the promotion and packaging of the market, so that consumers feel that it is worth the money.
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